Advanced Mobile SEO techniques required in 2020

Most important Advanced Mobile SEO techniques 2020

Advance Mobile SEO techniques 2020 | Billions of internet users these days access the world wide web using smartphones running on iOS, Android, or windows. Hence, it has become imperative that websites adapt themselves to this changing environment and make suitable changes in their design to attract more viewership.

The desktop version of the website might be difficult to view on mobile devices. The version that is not mobile-friendly requires the user to zoom in order to read the content. Also, the contents will be misplaced. The user will find this a frustrating experience and are likely to abandon the website.

A recent google policy updates make it mandatory that a site should be mobile friendly to be effective on mobile search engines. If the website is not mobile-friendly will not have any impact on the regular search engine either.

 

Advance Mobile SEO techniques 2020

Search Engine Optimization

 

What is Mobile SEO?

Mobile Search Engine Optimization is the process of designing a website that will make it suitable for viewing on mobile devices of different screen sizes. Also, all the following SEO rules which are applicable to a desktop website, additional care required while designing a website for the mobile-friendly environment.

ALSO READ: Best free SEO friendly template for 2020

A website is mobile-friendly if it contains the following attributes:

A good website has a responsive design that performs well on desktop devices as well as on mobile devices. The contents of the website are easy to read without having to zoom the screen. It has appropriate colors, fonts, and layouts that will make any website easier to access any kind of device. A good website is lightweight such that it will take less bandwidth and time to load the website on mobile devices. The ranking of the website depends heavily on how user-friendly it is.

Optimize Your Website for mobile:

If you have already optimized your site for search engines, then it shouldn’t be too difficult to optimize for mobile devices. We can categorize the steps into three broad categories:
  • Selection of mobile configuration
  • Inform search Engine
  • Avoid common mistakes
There are 3 different mobile configurations that you can choose any of them:
  • Responsive web design
  • Dynamic Servicing
  • Separate URLs

Inform Search Engine:

You have to make sure that Google and other search engines understand your mobile configuration. Most important of that, Google can understand your website properly.
In case your website has a responsive design, Google’s algorithm automatically can understand it without you having informed by google. When you have applied the responsive design on your website make sure that the following meta tag in your header section.

 

This viewport describes how your website will be displayed on a device. IF you have declared viewport on your website your webpage will be displayed correctly on any device.

If you have Dynamically served a website, make sure you allow Google to detect your configuration using the Vary HTTP header.


It is important to tell the search engine that different content will be served on computers and mobile devices.

In case you maintain separate URLs, e.g, StudyWholeNight.com and m.StudyWholeNight.com, then you can inform Google by adding a special link tag in your desktop version and vice versa as follows.

The desktop page should have following on its header

The mobile page should have following on its header

In order to optimize your website for mobile devices, make sure that you have to avoid common mistakes. 

  • Slow mobile devices: Mobile N/Ws are slower than wired internet networks, so it is important to pay some attention to how fast your mobile web pages are loading. Use mobile SEO tools to find out your mobile page speed at https://developers.google.com/speed/pagespeed/insights/
  • Don’t block CSS and JavaScript: Google policy says to use inline CSS and Javascript for mobile-friendly websites so they can be downloaded along with all the contents. if you are using a lot of CSS and Js code to separate files then try to include it at the bottom of the page.
  • Heavy Images: Heavier images always reduce the load time of your website contents. You should maintain the balance between text and heavy images. You can use good tools to optimize your images and save them at low resolution to avoid from the heavy download.